February 10, 2026

Affordability Takes the Lead as Housing Demand Rebounds in 2026

Affordability Takes the Lead as Housing Demand Rebounds in 2026

Zoopla’s latest report points to a strong start to 2026, with buyer demand bouncing back sharply after its Budget-related lull. The data reinforces a long-running theme: affordability is now the dominant force shaping price movements, with values under pressure in London and the south coast, and stronger growth appearing the further north you go.